Press

Marketing is ever evolving, especially today in a world of widespread digitization. Marketers are investing in new tools, strategies, programs and capabilities to enhance client experience and ensure business success. One such tool that is gaining more and more prominence is the video. According to research, 87 per cent of marketing professionals are now opting for video as a marketing tool, a phenomenon that is expected to grow leaps and bounds in the future as brands and consumers embrace virtual living. Anticipating this emerging marketing trend and the rise of video as a must-have in the marketing toolkit, Siddhartha Gupta and Lawrence Alfonso, professionals with a combined experience of over 40 years in global marketing and in video production, took the entrepreneurial route to establish Selfanimate in 2018.