Author Archives: Shiv Jaiswal

Digitalization of business is the way forward and many have already implemented it. But when you look at it from a customer’s angle, the picture looks distorted. Typically, customers hear from a company when there are information updates or when the company wants to sell them something. Between these two transactional scenarios companies seldom connect […]

The rise of Video Marketing The pandemic has created havoc and hampered growth for most businesses. While they are adjusting their business continuity plans, for brands and marketers, it is an important time now to adopt agile strategies to grab the customers’ interest when they are most vulnerable to seeking. Additional challenges in the form […]

As it would every day, the Huanan market was abuzz with activity. But 31st December 2019 was grim because a pneumonia of unknown etiology had erupted, and it was spreading fast. WHO’s China Country Office was already on top of the situation as they detected that the diseases had already made its way into Wuhan […]

It was the year 1941. The New York Yankees were winning the game against the Brooklyn Dodgers and were all set to grab the fifth title and overall, their ninth. An ornately designed clock with the US map as it’s background suddenly flashed on the TV screen. It was the world’s first video commercial aired […]

The adage that the current COVID -19 pandemic is unprecedented might sound like a cliché already. Nonetheless, it continues to be a reality that will leave its marks on the long foreseeable future. The overnight shift of gear that it brought about, will now become the new normal and will dominate the human world – […]

Any unexpected crisis, such as today’s global pandemic, throws up many challenges for brands to stay in touch with their customers. Often, there’s a scramble to reassess sales and marketing priorities or realign business growth areas. Very shortly, though, there’s a realization that it may be a valuable opportunity to not only capture customer attention […]

As we cautiously move towards a post-lockdown scenario, it is becoming more evident that the pandemic is not going away anytime soon. We also know that the vaccine is years away from becoming a ground reality. Clearly, now is the worst possible time to procrastinate for businesses of all sizes. No longer can marketers and […]

Nearly 90,000 hours. Over 13 years. Don’t worry. This is not the countdown to the apocalypse. In fact, it is how much time an average person spends at work over a lifetime. For some, the days following the global coronavirus outbreak have been devastating, to say the least. For others, it has completely changed their […]